The impact of self-guided tours on leasing decisions
More than 500 prospects toured without an agent. See what they told us about how they want to tour, what drives leasing decisions and how self-guided touring changes the leasing experience.
SmartRent surveyed prospects who completed a self-guided tour using our web-based touring product between June and July 2021. More than 500 responded. The findings below are presented as originally reported.
would sign a lease after only a self-guided tour
additional tours per week reported at one property
felt connected to the community without an agent present
Give prospects the tour that fits how they shop
58% of prospects said they would sign a lease after only a self-guided tour.
Prospects don't all want to tour the same way. Self-guided tours give them the freedom to schedule around their own time and preferences.
That gives leasing teams more time to focus on the prospects who want a guided experience and more hands-on attention.
More times to tour means more chances to lease
One client reported roughly 10 additional tours per week at a property after adding self-guided tours.
Self-guided tours don't replace in-person tours. They expand when prospects can see a unit.
A prospect who can only visit at 7 p.m., on a Sunday or shortly after finding your listing gets the opportunity to tour without waiting for an available appointment.
More opportunities to tour means more opportunities to lease.
Automated doesn't mean impersonal
61% of prospects said they felt connected to the community while touring on their own.
Removing the agent from the tour doesn't remove the connection.
Prospects explore the property at their own pace and still feel connected to the community. Leasing teams focus their time where it matters most, following up with interested prospects and moving them toward a lease.
See the impact across your portfolio
Expand showing capacity, give prospects more flexibility and move from interest to lease faster.
SmartRent self-guided tours run on the systems your teams already use, with the controls leasing needs to stay in the loop.
- No app to download, so prospects can start a tour the moment they arrive
- Real-time integration with the most popular CRM and PMS platforms
- Custom alerts and notifications for tour-related activities
- Interactive Engrain maps to help prospects navigate the property
- Automatic ID check for added verification